Monday, October 29, 2007

Everyday Christmas Ideas, Part 2

Lets talk a bit more about some every day items that go particularly well for Christmas, the Fall Season, and Gifting. Today, we will talk about 3 separate categories...

1) Van Lys
Van Lys is a belgian truffle, dusted in cocoa powder. This is a fantastic item. The price is very good and the markup that most of our customers get is among the best of any gift item. There are 5 flavors:
08209VAN LYS TRUFFLE BALLOTIN-COFFEE20/7oz
08310VAN LYS TRUFFLE BALLOTIN-COGNAC20/7oz
08109VAN LYS TRUFFLE BALLOTIN-HAZELNUT20/7oz
08009VAN LYS TRUFFLE BALLOTIN-NATURE ORIG20/7oz
08409VAN LYS TRUFFLE BALLOTIN-ORANGE20/7oz

2) Make Your Own Mix
Some of our customers make their own mixes of everyday product to be a holiday product. This works with the colors of any holiday. Favorite candies to mix into holiday colors are Jelly Belly, M&M Colorworks, Ghiradelli Squares, and Lindor Balls.

Think red and green lindor balls for Christmas or Orange and Black M&Ms for Halloween, Ghiradelli Squares mint and dark (green and red) for Christmas, Green, Yellow, and Purple Jelly Bellies for Mardi Gras, etc. You get the idea.

3) Bags and Containers
Redstone has lots of different containers and bags for each season and for every day. Where we use customer orders to purchase candy, we usually buy way ahead for bags and containers so that we can meet last minute needs. The idea is to take a cute bag or container and fill it with nice, but inexpensive product to make it a nice gift. For example, a clear bag with gold stripes filled with Red and Green Jordan Almonds is a nice Christmas gift. As is a Green and Red bag filled with white chocolate pretzel balls. I could go on and on, but if you use your imagination, your options are limitless.

Another hint - if you use every day product or product you already have, you can try a small number of different bags to see how customers react. For gift baskets, customer reaction is sometimes secondary to price or look and you can also play around with several options.

Good luck with this and please tell us what you tried and how it went.


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