Thursday, January 3, 2008

Fair Traded Chocolate from Divine

Fair traded chocolate is chocolate where the manufacturer makes an agreement with a farmer or a farm cooperative to buy the cocoa beans at a price above the lowest available price. In exchange, the farmers agree to pay their workers above market wages and treat them better than is the norm. The agreement may also include other provisions, but the core is about treating the workers better.

We just started carrying a new line - Divine Chocolates. Divine's product offering is below. They have a very strong and loyal fan base and are getting some very nice trade press.

http://www.confectionerynews.com/news/ng.asp?n=81922-divine-icco-ghana

Read a brief statement about the company here. The unique thing about Divine is that they are "beyond" fair trade in that they not only buy the cocoa beans for a fair price, but the growers themselves own a piece of the company.

Divine Chocolate, the world's first farmer-owned Fair Trade chocolate brand, is based on the idea that cocoa farmers deserve more of the value of their product than they get by being suppliers of raw materials. Founded in the UK in the 1997, smallholder cocoa farmers benefit from ownership in the brand itself.

Divine Chocolate is owned in part by Kuapa Kokoo, a cocoa farmers' cooperative in Ghana. As owners of the company, they have two Board seats, a share of the profits, a say in the company, and a voice in the global marketplace.

1009DIVINE CHOC SNACK BAR- 70% DARK30/1.5oz8-98596-00100-2
1016DIVINE CHOC SNACK BAR- MILK30/1.5oz8-98596-00101-9
1085DIVINE CHOCOLATE BAR- 65% DARK W/FRUIT &NUTS10/3.5oz8-98596-00108-8
1023DIVINE CHOCOLATE BAR- 70% DARK10/3.5oz8-98596-00102-6
1030DIVINE CHOCOLATE BAR- 70% DARK W/MINT10/3.5oz8-98596-00103-3
1047DIVINE CHOCOLATE BAR- MILK10/3.5oz8-98596-00104-0
1054DDIVINE CHOCOLATE BAR- MILK W/HAZELNUTS10/3.5oz8-98596-00105-7
1061DIVINE CHOCOLATE BAR- WHITE10/3.5oz8-98596-00106-4



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