I think we can all agree that when Oprah talks, people listen. When a book goes on her bookclub, its an instant success. When she recommends a product, service, or even a person, she can move mountains. Dr. Phil got his start on her show and he has been on air for 10 years (our favorite quote, "Hows that workin' out for 'ya?" Her magazine is incredible and next year she is launching her own network.
Her magazine just put New Tree Chocolates on "THE 'O' LIST". Folks, it doesn't get better than that. In all seriousness, we expect to see a spike in sales and an increase in name recognition. This is really going to help the brand long term as well.
We should also remember to thank New Tree. We did a blog on "How to Taste Chocolate" and we stole most of the content from Oprah.
Please let us know what reaction, if any, you see to the increased publicity in the next month or two.
.
No comments:
Post a Comment