Okay, so we all read the bad news every day. The economy isn't great, people are losing jobs, and everyone's mood is sour. As someone in the candy business, there IS something we can do about it. We can sell our wares and make everyone happy.
Two categories are going to sell well, mark our words.
1) The first is nostalgia. Nostalgia is fun, filled with good memories, and not expensive. People love to think of their childhood - everyone remembers the neighborhood candy store where they grew up. Everyone has a dollar or two to relive a happy memory.
2) The second category is basic bulk items. People cannot afford great vacations or jewelery, but everyone can still afford a great piece of candy. Everything from gummy bears to chocolate almonds are going to do well. A pound or two keeps the kids happy in the mall and is still well within reach of most people.
As a merchant, keep these options available and easy to get to. Something as simple as creating a nostalgic area of your store or prebagging half pound bags (or $3 or $4 bags) of your top 5 bulk items and putting them in a basket near the front of the store will keep things fun and fresh. You will be on-trend in 2009 and you will also see movement.
Good luck! Tell us how it goes. If you would like us to email you a price list, just drop us a line. For contact information visit us at www.redstonefoods.com.
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