The idea behind drinking chocolates is this - its like drinking a chocolate bar. It is rich, think, and delightful. Its not the kind of thing you would drink a huge mug of in front of the TV or at a coffee bar. It is far to rich for that. To prepare it, you warm milk and put the drinking chocolate in the milk. Drinking chocolate is essentially a shaved chocolate bar and therefore it is heat sensitive in the same way that a chocolate bar is.
In a word, drinking chocolate is much closer to a fine chocolate bar, than to cocoa that you would use in chocolate milk.
Schokinag drinking chocolate is one of our strongest sellers. Though we do well with drinking chocolate from Santander (available in the fall), the E. Guittard, Dagoba, Scharffenberger, and others, Schokinag is the fastest mover and the one with the most flavors. Just so you know, Schokinag is one of the worlds top chocolate manufacturers, in the states, they do not have a retail presence, but in Europe they are huge.
A bit about the drinking chocolate, from their sales material...
Our European Drinking Chocolate line was created in the style of traditional European chocolate drinks of the 17th century. Made with tiny bits of real chocolate and prepared with milk rather than water, your customers will wonder why they ever drank instant hot chocolate.
This line sells best for us from September through February, but it is available year round. Later, I will post a bit about each of the flavors.
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