Wednesday, July 9, 2008

Gufstaf's Licorice

By now, many of you have seen our newest licorice brand - Gustaf's. Below are some pictures and a description of what is special about each of the 3 items.

However, we wanted to let you in on a secret...licorice lovers are CRAZY. They are very loyal and will drive across town to find what they are looking for. While maybe only 10-20% of your customers are serious licorice lovers, they are loyal and willing to pay for the good stuff. So, while licorice may not be a huge mover for you, it is an important part of attracting and keeping great customers.

Below is some "romance text" from the company. We thought this would help explain the product.

31400 Gustaf's Duet 12 x 7oz
A composition for two. Our Chef has toiled endlessly in our kitchen to compose this delectable harmony to tempt your taste buds. Premium ingredients releases the intense licorice flavors. Bon Appetit!

31401 Touch of Italy 12 x 7oz.
Italia: Is it the place, the people, or the food? One taste and you're there. As distinct as the region it hails from, Touch of Italy entices the palate with a hint of bay leave extract. Premium gum arabic releases the intense licorice flavor. Buon appetito!

31402 Royal Rounds 12 x 7oz.
Befitting a soverign, these magnificant, Royal Rounds will please the most distinguished taste. Rich flavors of licorice are enticed by the highest quality gum arabic. So rare these days, but with royalty, no expense is spared. Enjoy!

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